Spotify Tests Its Own “Stories” With Selected Artists

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Spotify has started testing a new “Stories” feature with a small group of popular artists. This feature works analogously to a plethora of other apps that come with it, including Instagram, Facebook, Snapchat, etc.

Snapchat was the first to have a “Stories” type device. These are messages that stand out from others by the fact that they are not always present. They are only there for 24 hours. Read them when they are there or forget about them.

The feature currently works with some selected playlists that can be accessed on Android and iOS apps. Stories can be seen for the recently updated Christmas Hits Playlist, as well as various other artists whose music is on the playlist, including Jennifer Lopez, Kelly Clarkson and Pentatonix.

Regarding Spotify’s confirmation to Engadget, a spokesperson said, “  At Spotify, we run a number of tests on a regular basis to improve our user experience. Some of these tests end up paving the way for a broader user experience and others are only for important learning. We have no other news to share on our projects at the moment”.

Videos are accessed from an icon at the top left of each supported playlist. Tapping on it will reveal an interface that will be familiar to anyone who has ever watched a story on Instagram or Snapchat, allowing you to tap the left or right of the screen to browse a collection of short video clips.

Madness of Stories

Spotify’s “Stories” column was first spotted in January when Spotify allowed certain influencers to share “Stories” in addition to their public playlists. This feature is also shared on Twitter by a large number of people.

Since the launch of Snapchat, Stories have become more and more common on many social networks and other services. Instagram’s implementation of the format is one of the best-known, but other services like YouTube, Twitter, and even LinkedIn have implemented versions of this feature.

But, this raises the question of whether it is necessary for all social networks to have the same functionality and if other popular applications should integrate functionality from these social networks. It is undoubtedly a question of emphasizing the competitive nature of all services.

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