Google announced that 50,000,000 YouTube Music and YouTube Premium subscribers are now using the service. This is an increase of 30 million subscribers in December 2020. This is a sign of people continuing to look for such services. The jump to YouTube Music and YouTube Music for free, even though there are many other services in this space.
YouTube’s first-quarter revenue increased exponentially. This is not counting the subsequent quarters. This is a time when people are told to avoid outside activities and to stay home to prevent the spread of the virus.
Google does not provide further details on the 50 million figure. We don’t know how many people have YouTube Music Premium or Premium subscriptions, nor how many people are taking advantage of the free one-month trial. His blog post is extensive and discusses music, highlighting YouTube as the fastest-growing subscription service for music.
Variety also compared Google numbers to other streaming services. According to her, Spotify has approximately 165 million subscribers. The Financial Times estimates that Apple Music has 78 million.
YouTube Music Premium is $ 9.99 per month and allows users to download and listen to music without ads. YouTube Premium is available for 11.99 euros per month and gives subscribers access to all the YouTube Music benefits, as well as the ability to watch and download normal videos without ads. Premium subscribers can play videos in the background even if they are using an app or locked to their phone. It’s an excellent experience, even if you don’t spend much time on the platform.
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Google has yet to comment on the reasons for this 20 million subscriber increase, but it is important to remember that the numbers of subscribers for the past year were released as Google was closing down. It is a Play Music service. It is difficult to estimate how many people have subscribed, but Google Play and YouTube Music combined reportedly had 15,000,000 subscribers in 2019.
It’s difficult to know what exactly this means for Google without knowing the breakdown. Are there more people interested in playing background videos without ads? Or were they searching for alternatives to Apple Music and Spotify? Many seem to enjoy Google’s offerings in any case.