After designing successful iPhones, iMacs, and other Apple gadgets. Jony Ive, the former design guru of the apple-bite tech giant, is turning to high-end engines.
Two years after leaving the tech giant as head of design. Jony Ive is embarking on a partnership with Ferrari, Bloomberg reported this week.
This “multi-year” collaboration will see Ferrari working with love. The creative agency was created by Ive and fellow designer Marc Newson shortly after Ive left Apple in 2019.
“ The first expression of this new partnership will bring together Ferrari’s legendary performance and excellence with the unparalleled experience and creativity of love from which has defined extraordinary products that are changing the world, ” said Ferrari owner Exor in a statement. communicated.
Other than that, there is little information about what Ive and Newson are going to do at Ferrari. Take charge of the design of an entire vehicle? It’s possible. Focus on specific components of the car? Maybe. Create accessories for the Ferrari brand? Maybe. All will be revealed soon, but a Financial Times report this week suggests that the duo could be responsible for working on the first fully electric car of Ferrari, which is expected to debut in 4 years.
A Fruitful Collaboration?
I’ve been interested in vehicle design for a long time. In an interview with Time in 2014, he revealed that after leaving school he briefly took a car design course at Royal College London, but was quickly put off by the fact that “ the classes were packed with students making vroom noises! vroom! by drawing ”. This experience prompted Ive to take an industrial design course at another university, which set him on the path that eventually led him to Apple.
LoveFrom’s stake in Ferrari comes nearly a year after the design company announced its partnership with Airbnb. The collaboration has been described as “a special collaboration,” but like Ferrari’s announcement, details on the partnership have been scarce. When Ive been leaving Apple was announced in 2019, it was rumored that Apple would be a customer of love from. However, we have not learned more about the extent of this relationship.