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Best Buy Wants an Extra $100 for the iPhone X

Best Buy Wants an Extra $100 for the iPhone X

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Preorders for Apple’s latest and greatest iPhone X opened last Friday and may were jumping to get their hands on one. However, some customers noticed that one retailer in particular was trying to sneak one by its customers. Here’s what you need to know.

The iPhone X is expensive, and that is no debate. Customers can either purchase the device using installment plans from their carrier, or obviously just buy the phone outright at $999 or $1,199 for a 64gb or 256gb model respectively. Best Buy thought it could quietly charge an extra $100 if customers wanted to buy the device in full. That is an extra $100 more than Apple asks for the device to be purchased out right. So, why do it? One, because they can. Two, apparently Best Buy feels that they can charge based on convenience. The company released a statement to Bloomberg stating:

Our prices reflect the fact that no matter a customer’s desired plan or carrier, or whether a customer is on a business or personal plan, they are able to get a phone the way they want at Best Buy. Our customers have told us they want this flexibility and sometimes that has a cost.
— Best Buy Representative

Keep in mind, customers did not receive any extra bonus, faster delivery, or any other incentive to pay the extra $100. Now, the extra cost was only applied to those that wanted to buy the phone outright. Some thought that it was a push to try and get customers to go with an installment plan over the outright purchase. Or is it another tech retailer getting greedy? At the time of writing this article, Best Buy has caught a wave of heat for the move, and yet they have not reduced the price to MSRP. Then again, Best Buy can get away with the move because demand for the device is so high with a limited supply.

Would they be able to get away with this if it was any other device? Why so suddenly do customers turn on their blinders and ignore it?

What are your thoughts? Let myself and other readers know below!

UPDATE (10/31/17): Earlier today Best Buy has since removed the option for customers to buy the iPhone X outright. The only purchasing options left are the monthly installment plans offered by the 4 major U.S. carriers. It appears as though all of the negative press has finally caught up to the tech retailer. 

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