Earlier this fall, Apple announced its new series of phones, including their shiny new iPhone X. The phone was a major change for the direction of the iPhone and Apple worked to build a great deal of hype around the new device even though it would be almost two months before pre-orders would even begin. Why did Apple do this? Here’s everything you need to know.
A report was released late last week detailing production woes for the new device. Claims from a reputable independent source indicated that one of the 3D sensors that makes up the front facing camera system on the device was the source of the bottleneck in production. For those that do not know, the iPhone X has a brand new facial recognition system which Apple is calling “FaceID”, which has drawn a lot of users’ interest in the device. Without this single 3D imaging component, the feature is good as useless.
Back in early September, reports surfaced on production issues and many connected this to Apple’s delay in opening pre-orders for the device. That report claimed that production of the phone was less than 10,000 units a day. Now the relative increase in production numbers seems like a good sign. Looking at the big picture, however, a very different story is told. On opening night for pre-orders, Apple can receive upwards of 10 million pre-orders for their new devices, especially iPhones. With surveys and low sales numbers on the iPhone 8, many consumers appear to be waiting for the iPhone X, even with the significantly higher price tag, which was in short supply to begin with.
Apple is now trying to get in front of the high demand to get as many devices ready for pre-orders that start on October 27, 2017 at 12 am PST, for now. Availability of the phone is expected to be incredibly low through the spring of next year making things even more interesting. If you are looking to try and get a pre-order use the iOS app for the Apple Store and have all of your billing and shipping information entered before pre-orders go live.
Not to mention, early adopters of the phone will face any potential unexpected or weird quirks to the relatively new facial recognition system. Now, Apple has never been the first to implement these new technologies, but they have gotten them right the first time so lets hope this is another example of great implementation.
Are you planning on purchasing the new iPhone X for yourself or as a gift for a loved one? Are you willing to pay the hefty price tag? Are you worried about not being able to get a pre-order? Let myself and other readers know below!